First speaker of the day is Alfons Cornella. He is the founder and president of Infonomia. He emphasizes that everything in the future will be based on just two letters: ‘Co’.
Old disciplines like sports, music, and science have always been based on collaborations. This tendency is just rising – for example, the CERN-project in Switzerland is a huge collaboration between uncountable scientists all over the world. In scientific articles, the names of authors take up fifteen pages alone.
Co-branding, co-products, and co-markets are also becoming more popular for companies. The collaborations allow the company to combine their specialities and expand their knowledge banks. Alfons Cornella thinks coping with a more complex world requires more collaboration.
Infonomia founded co-society in order to accommodate to this market. co-society is a network of companies that collaborate in order to strengthen their own company.
However, co-society did run into some problems: Not surprisingly, humans and companies, are selfish. In order to overcome this selfishness and make the collaboration a reality, co-society put an emphasis on trust, tools, and techniques. The tools include a shared platform for the companies. An example – a furniture company is connected to a shoes company. Two companies who wouldn’t normally have anything in common. However, by comparing the customer base of both companies, the companies realised that they have a lively and engaged young customer base, making this a common ground for the companies.
In short, the most important task of co-society is to find common grounds for the companies. Collaborating companies will entail more positive synergy between the companies.
The only difference between a mistake and a success is one thing: Time. A mistake now might be a success in the future – a beautiful mistake!