• Tag Archives Keynote
  • BEYOND THE GREENS – LET THE PEOPLE LEAD

    Keynote by Ted Howes, Fmr IDEO Global Lead, Energy Domain

    On a daily occurrence Ted Howes leads IDEO’s Energy Domain. At this year’s NEXT conference Howes enters the stage to talk about sustainability.

    He covers the theme Beautiful Mistakes with different examples from his long career. Howes points at the energy company PG&E as an example of a beautiful mistake.

    Wireless technology blinded PG&E
    PG&E saw an opportunity in embedding wireless technology to interact with their electric meters. Amazed by the new technological prospects, PG&E started replacing all of their older technologies with the new wireless ones. Soon their customers became concerned – were these new wireless connections actual harmful to people’s health?

    Criticism was pouring over PG&E. Angry customers protested against the wireless technologies, but feeling overheard and forced to accept the replacement.

    Listen to your customers
    As a result, PG&E had to switch back to the old technology once again to satisfy their customers – a really expensive and troublesome learning. PG&E did however learn how much listening to customers is worth. Ted Howes points at the importance of letting users lead and play an active role in embedding new products – otherwise it is difficult, if not infeasible, to convince customers to embrace new technology in their everyday life.  Even though PG&E’s attempt to embed wireless technology turned out a mistake, the energy company has learned a lesson.


  • THE WORLD IS GOING CO!

    Keynote by Alfons Cornella, Infonomia

    First speaker of the day is Alfons Cornella. He is the founder and president of Infonomia. He emphasizes that everything in the future will be based on just two letters: ‘Co’.

    Old disciplines like sports, music, and science have always been based on collaborations. This tendency is just rising – for example, the CERN-project in Switzerland is a huge collaboration between uncountable scientists all over the world. In scientific articles, the names of authors take up fifteen pages alone.

    Co-branding, co-products, and co-markets are also becoming more popular for companies. The collaborations allow the company to combine their specialities and expand their knowledge banks. Alfons Cornella thinks coping with a more complex world requires more collaboration.

    Infonomia founded co-society in order to accommodate to this market. co-society is a network of companies that collaborate in order to strengthen their own company.

    However, co-society did run into some problems: Not surprisingly, humans and companies, are selfish. In order to overcome this selfishness and make the collaboration a reality, co-society put an emphasis on trust, tools, and techniques. The tools include a shared platform for the companies. An example – a furniture company is connected to a shoes company. Two companies who wouldn’t normally have anything in common. However, by comparing the customer base of both companies, the companies realised that they have a lively and engaged young customer base, making this a common ground for the companies.

    In short, the most important task of co-society is to find common grounds for the companies. Collaborating companies will entail more positive synergy between the companies.

    The only difference between a mistake and a success is one thing: Time. A mistake now might be a success in the future – a beautiful mistake!