BEAUTIFUL MISTAKES

True progress comes through digress. The real short cut is going across and making connections where previously there were none. True pioneers see no clear distinction between success and failure – only potency and latency. And a lot of experimenting taking the latter to the former. Rarely has a new approach, a progressive turn or a reinvention not been as a misfit, a wrongdoing, a mistake, judging by habitual thinking. From airplanes, x-rays and radios to PCs and iPhones.

The Nordic Exceptional Trendshop 2011 is about progress through exceptional approaches, odd angles, and dissonant thinking. A celebration of the extraordinary and an excursion from habitual thinking. 10-15 of today’s international shapers of tomorrow come to Aarhus to shed and share their insights, working methods, results and ideas going forward. A large scale exhibition showcases prototypes, demos, and early products from the most groundbreaking, surprising and progressive R&D in the world. And a famed social track blends audience with limelighters, shakers with movers, and adds that exceptional and memorable NEXT touch to conference going.

MISTAKES YOU MIGHT KNOW

Silly putty was original a rubber substitute created for use in the Second World War but, luckily, failed.

Cellophane was intended as a water proofer for tablecloths.

Penicillin was an accident caused by insufficient disinfection by Dr. Fleming before going on vacation.

Viagra failed as a chemical remedy for angina. However, male test persons would not give up excess pills from clinical tests.

The microwave oven was incidentally invented by Percy Spencer while testing a magnetron for radar sets – the candy bar in his pocket melted.

Teflon was discovered by Roy J. Plunkett in his attempt to develop a new gas for refrigeration. He ended up with a slick substance instead.



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