THE WORLD IS GOING CO!

Keynote by Alfons Cornella, Infonomia

First speaker of the day is Alfons Cornella. He is the founder and president of Infonomia. He emphasizes that everything in the future will be based on just two letters: ‘Co’.

Old disciplines like sports, music, and science have always been based on collaborations. This tendency is just rising – for example, the CERN-project in Switzerland is a huge collaboration between uncountable scientists all over the world. In scientific articles, the names of authors take up fifteen pages alone.

Co-branding, co-products, and co-markets are also becoming more popular for companies. The collaborations allow the company to combine their specialities and expand their knowledge banks. Alfons Cornella thinks coping with a more complex world requires more collaboration.

Infonomia founded co-society in order to accommodate to this market. co-society is a network of companies that collaborate in order to strengthen their own company.

However, co-society did run into some problems: Not surprisingly, humans and companies, are selfish. In order to overcome this selfishness and make the collaboration a reality, co-society put an emphasis on trust, tools, and techniques. The tools include a shared platform for the companies. An example – a furniture company is connected to a shoes company. Two companies who wouldn’t normally have anything in common. However, by comparing the customer base of both companies, the companies realised that they have a lively and engaged young customer base, making this a common ground for the companies.

In short, the most important task of co-society is to find common grounds for the companies. Collaborating companies will entail more positive synergy between the companies.

The only difference between a mistake and a success is one thing: Time. A mistake now might be a success in the future – a beautiful mistake!


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